After the question of ‘Where did you get your car?’ the response changed to ‘Cortez Motors, of course!’ At the end of the slideshow, Jack stopped on a slide simply showing that tag line, ‘Cortez Motors, of course!’“This is what you want, an entire marketing campaign, and it’s all based on your tag line. Now, we can change that tag line, but ‘Cortez Motors, of course!’ extends past car sales, and will impact everything you do.”“How so?” asked Green.“The mechanics of this ad campaign are the same, but we extend the tag line to all aspects of the business, and we create ads for each business line. Follow me on this.” Jack stepped over to a line of whiteboards along one wall of the conference room. “From new cars we can expand to used cars. Consider an ad where two fathers are talking about where to get a used car for their kid. Maybe one father wants a car that is cheap and reliable, or safe, or easy to maintain, and he asks the other guy where he got a car for his kid. ‘Cortez Motors,. "The front doorbell rang dragging me out of a fitful sleep. I glanced at the bedside clock and wondered who could be getting me out of bed at 9a.m.on a Sunday morning. I grabbed my robe and went to the door; looking out the peephole I saw Lee standing there. I opened the door and invited her in and only then did I notice the strange way she was dressed; high heels and a raincoat, but a glance outside showed nothing but bright sunshine.Lee turned to me and said, "Did you really mean it last night when you said that even though pregnant I was the sexiest woman in town?"I stared at her in some confusion - why was she asking me a question like that? Regaining my wits I said, "Absolutely! All you have to do is give me a chance and I'll prove it."Now, any other time that I would say something like that she would just laugh and call me a big flirt, but this time she surprised the hell out of me - she opened her raincoat, let it fall to the floor, and stood naked in front of me."Would you be.
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